Circler gives you Oracle-level margin analytics without changing your ERP, your workflows, or your POS. Your team has the truth buried in Shopify, Amazon, 3PL, POS, freight bills and NetSuite. Circler pulls it all together — automatically.
NetSuite Users Know This Pain All Too Well
"Our invoice and COGS don't line up. We're constantly chasing the right numbers."
"Dropship margins are totally wrong. NetSuite shows revenue but no costs for weeks."
"The Inventory Profitability Report is useless. We can't trust any of the data."
"Tracking transactional margin in NetSuite is an absolute nightmare."
Your sales, costs, marketplace fees, freight, and returns are spread across seven different systems. No ERP report can stitch them together. That's why your margin data is fundamentally wrong — and costing you money every single day.
The Real Problem: NetSuite's Timing Disconnect
What NetSuite Does
- COGS recognized at fulfillment date
- Revenue recognized at invoice date
- Dropship costs delayed until vendor bill
- Accounting periods override reality
- Multi-channel data siloed
What You Experience
- Margins wrong in any timeframe under 30 days
- Inflated profit on dropship orders
- Backdating invoices just to get accurate reports
- Manual spreadsheets to reconcile truth
- Zero visibility into SKU profitability
NetSuite's cost and sales events happen on different dates, in different modules, with different timing logic. This architectural limitation makes accurate margin reporting nearly impossible without extensive customization or manual intervention.
Introducing Circler: Your Retail Margin Engine
A purpose-built margin engine that sits on top of NetSuite and fixes all the gaps. Circler automatically connects your fragmented data sources — NetSuite, Shopify, Amazon, POS, freight, banking — and computes true profitability across every SKU, order, and channel.
No workflow changes needed in NetSuite. No complex implementation. No months of consulting fees. Just accurate margin data, finally.
What Circler Does Automatically
Purchase Reconciliation
Matches PO → Item Receipt → Vendor Bill → Bank Charge. Catches discrepancies, duplicates, and missing bills instantly.
Landed Cost Allocation
Auto-allocates freight, duty, brokerage, and FBA fees to each SKU. True landed cost without spreadsheets.
Sales Reconciliation
Matches Shopify, Amazon, and Square payouts to orders and bank deposits. Every sale tracked to payment.
Multi-Channel Margin
Unified profitability view across Shopify, Amazon, wholesale, and in-store sales. One source of truth.
Fix NetSuite's Six Critical Margin Problems
Invoice vs Fulfillment Date Mismatch
Circler pairs revenue and COGS by transaction, not accounting date. Stop backdating invoices just to get accurate profit reports.
Dropship Margin Disasters
Automatically matches vendor bills to dropship revenue, even when NetSuite doesn't create item receipts. No more inflated margins.
Missing Landed Costs
Captures and allocates freight, duty, and fees that NetSuite leaves out. True product cost at your fingertips.
Multi-Channel Revenue Chaos
Normalizes Shopify, Amazon, POS, and wholesale into one unified margin view. Compare channels accurately.
Marketplace Fee Blindness
Automatically deducts Shopify fees, Amazon referral fees, and payment processing costs from gross margin calculations.
Slow, Unusable Reports
Real-time dashboards that load in seconds, not minutes. Filter by SKU, channel, date range, or warehouse instantly.
The Circler Difference: Operational Truth, Not Accounting Fiction
NetSuite Shows
- Accounting margin
- Period-based grouping
- Incomplete landed costs
- Channel data silos
- Confusing timing logic
Circler Shows
- Operational margin
- Transaction-based truth
- Complete landed costs
- Unified channel view
- Real-world timing
You Get
- Accurate SKU profitability
- Channel performance clarity
- Vendor cost validation
- Daily margin updates
- Decision-ready insights
See the Impact: Target Results from Beta Users
Reduction in COGS Errors
Catch vendor billing mistakes and missing costs before they hit your books.
Less Manual Spreadsheet Work
Eliminate weekly reconciliation spreadsheets that take hours to maintain.
Average Annual Savings Found
Discovered costs and missed payouts that were slipping through the cracks.
To Accurate Margin Data
Instead of waiting 30 days for month-end close to know profitability.
Beta retailers report discovering pricing errors, identifying unprofitable SKUs, and catching vendor overbilling. The platform pays for itself by finding issues NetSuite can't surface.
How Circler Works: Three Simple Steps
Connect Your Data Sources
Link NetSuite, Shopify, Amazon, your POS system, bank accounts, and freight providers. We handle Plaid integration, API connections, and CSV uploads. Takes 30 minutes, not 30 days.
AI Matches Everything Automatically
Our reconciliation engine matches purchases to costs, sales to payouts, and allocates landed costs across SKUs. Learns your vendor patterns and catches anomalies.
View True Margin Instantly
Beautiful dashboards show SKU-level, order-level, and channel-level profitability. Filter by date, product, vendor, or marketplace. Export to share with your team.
Built Specifically for Multi-Channel Retailers
Shopify + NetSuite
Perfect for DTC brands managing inventory in NetSuite while selling on Shopify. Reconcile payouts, fees, and fulfillment costs automatically.
Amazon FBA + NetSuite
Handle FBA fees, referral fees, and settlement timing. Match Amazon's complex fee structure to your NetSuite cost accounting.
Retail POS + NetSuite
Integrate Square, Lightspeed, or other POS systems. Reconcile daily batches to bank deposits and NetSuite sales orders.
Wholesale + NetSuite
Track wholesale channel profitability separately from DTC. Understand true margin after volume discounts and payment terms.
The Complete Feature Set
Purchase Intelligence
- Automated PO to vendor bill matching
- Freight and duty cost allocation
- Duplicate charge detection
- Vendor billing discrepancy alerts
- Missing receipt notifications
- Cost variance tracking
Sales Reconciliation
- Marketplace payout matching
- Fee extraction and allocation
- Chargeback tracking
- Return cost handling
- Bank deposit reconciliation
- Underpayment detection
Margin Analytics
- SKU-level profitability
- Channel performance comparison
- Product category margins
- Vendor cost analysis
- Time-period comparisons
- Contribution margin calculation
NetSuite Integration
- Pull POs, receipts, bills, invoices
- Optional push-back of reconciled data
- Custom field mapping
- Multi-subsidiary support
- Real-time sync capability
- Audit trail maintenance
Your Margin Problems, Solved
The Problem
Invoice on Monday, fulfillment on Tuesday. NetSuite shows revenue without COGS. Margin appears 100% for 24 hours.
Circler's Solution
Pairs fulfillment and invoice by transaction ID regardless of date. Shows true margin immediately, no backdating required.
The Problem
Dropship order invoiced today. Vendor bill won't arrive for three weeks. Profitability report shows 100% margin on dropship items.
Circler's Solution
Matches vendor bills to historical dropship sales automatically. Retroactively corrects margin when cost data arrives.
The Problem
Freight invoice covers 47 different POs. No clear way to allocate $3,200 in shipping across hundreds of SKUs accurately.
Circler's Solution
AI allocates freight by weight, value, or volume across all SKUs in the shipment. Updates landed cost automatically.
Who Circler Is Built For
Growing DTC Brands on NetSuite
You've outgrown QuickBooks and moved to NetSuite for inventory management. But you're frustrated by the lack of real-time margin visibility across your Shopify and Amazon channels.
Multi-Channel Retailers
You sell in-store, online, and wholesale. You need to understand which channel is actually profitable after all fees, costs, and returns are accounted for.
Brands with Complex Landed Costs
You import products internationally. Freight, duty, brokerage, and tariffs make up 15-30% of your cost structure, but NetSuite doesn't allocate them properly.
Finance Teams Drowning in Spreadsheets
You spend 10-15 hours per week manually reconciling marketplace payouts, vendor bills, and bank statements just to get margin reports your CEO can trust.
Stop Living in Spreadsheets
Finance and operations teams at mid-market retailers waste 40+ hours per month on manual reconciliation. Downloading CSVs from five different systems. Building pivot tables to match vendor bills to POs. Creating formulas to allocate freight costs.
Every month-end close becomes a scramble to figure out what the real margin was. By the time you have accurate numbers, it's too late to act on the insights. You're managing the business in the rear-view mirror.
Circler eliminates this entire workflow. Connect your systems once, and margin accuracy becomes automatic. Spend your time making strategic decisions instead of reconciling data.
Founding Retailer Pre-Sale Offer
What You Pay Now
$199 deposit today
Fully refundable if you change your mind for any reason. No questions asked, no hassle.
What You Get Forever
Lifetime 67% discount: $199/month
Regular pricing will be $599/month after launch. Founding members pay $199/month for life.
Bonus: 3 Months Free
Worth $597 in value
Start using Circler free for three months when we launch. Then continue at your locked-in founder rate.
Personal Setup & Data Mapping
Our team personally configures your connections to NetSuite, Shopify, Amazon, POS, and banking. We map your vendor patterns, SKU structure, and cost allocation preferences.
Priority Onboarding Queue
Founding members get first access when we launch. You'll be using Circler before the general public even knows it exists.
Founding Member Influence
Direct input on features we build next. Private Slack channel with our product team. Your feedback shapes the roadmap.
White-Glove Support
Dedicated support channel with response times under 2 hours. We'll help you optimize every aspect of your margin tracking.
Why Only limited number of Founding Members?
We're intentionally limiting our founding member cohort to limited number of retailers because we want to deliver an exceptional onboarding experience. Each founding member gets hands-on attention from our team to ensure your specific data sources, cost structures, and workflows are configured perfectly.
This isn't a mass-market rollout. We're building relationships with retailers who will help us refine the product and prove the value before we scale. You'll have a direct line to our founders and product team throughout the beta period and beyond.
"The best B2B SaaS companies validate their product with a small group of design partners who become champions. We're looking for retailers who want to be part of building the future of margin analytics tailored to their needs."
The Math: This Pays for Itself Immediately
Vendor Overbilling Caught
Find one $2,000 vendor billing error (happens monthly for most retailers).
Hours Saved Weekly
Eliminate manual reconciliation work. At $50/hour loaded cost, that's $13,000 per year in labor savings alone.
Unprofitable SKUs Identified
Discover products selling below true landed cost. Fix pricing or discontinue. Impact: $15K-50K in annual profit improvement.
Conservative estimate: Circler saves the average mid-market retailer $30,000-75,000 annually through error detection, time savings, and better decision-making. At $199/month, you're looking at 10-30x ROI in year one.
Frequently Asked Questions
How long does implementation take?
Most retailers are up and running within 3-5 business days. We handle the heavy lifting of connecting to your systems and mapping your data structure. You'll review and approve, then we're live.
Do I need to change anything in NetSuite?
No. Circler sits on top of NetSuite and reads data without requiring any workflow changes, custom scripts, or modifications to your existing setup.
What if my systems aren't listed?
We can connect to any system with an API, CSV export, or email forwarding capability. If you have a unique setup, we'll work with you to build the integration during onboarding.
Is my data secure?
Yes. We use bank-level encryption, and never store financial credentials. Data is encrypted in transit and at rest.
Can I cancel anytime?
Absolutely. Your $199 deposit is fully refundable before launch. After launch, cancel your subscription anytime with 30 days notice. No long-term contracts.
What if this doesn't work for my business?
That's why the deposit is refundable. If during onboarding we discover Circler isn't a fit, we'll refund your deposit immediately and part as friends.
The Time to Act Is Now
Every day you operate without accurate margin data costs you money. Vendor overbilling goes unnoticed. Unprofitable SKUs drain cash. Pricing decisions get made on bad data. Marketplace fees compound without visibility.
NetSuite isn't going to fix its margin reporting. The architectural limitations are fundamental to how the system works. You have three choices: live with bad data, spend $100K+ on custom NetSuite development, or use Circler.
Option 1: Do Nothing
Continue spending 10+ hours per week on manual reconciliation. Keep making decisions based on 30-day-old margin data. Watch vendor errors and cost leakage continue unchecked. Annual cost: $40K+ in labor and missed opportunities.
Option 2: Custom Development
Hire NetSuite consultants to build custom saved searches, SuiteScripts, and integrations. 6-12 month timeline. $75K-150K investment. Ongoing maintenance costs. Still won't match Circler's capabilities.
Option 3: Circler
Pay $199 today. Get setup in days, not months. Lock in $199/month for life. Start seeing accurate margin data immediately. ROI in the first month. This is the obvious choice.
Reserve Your Founding Member Spot Today
Only limited spots available. $199 fully refundable deposit. Lock in 67% lifetime discount. Get 3 months free at launch. Priority onboarding and white-glove support included.
Pay Your Deposit
Secure your spot with a $199 fully refundable deposit. Takes 2 minutes. You'll receive immediate confirmation and welcome materials.
Onboarding Call
Schedule your personal onboarding session. We'll discuss your specific systems, cost structure, and margin tracking needs. 30-45 minutes.
Data Connection
We connect to NetSuite, Shopify, Amazon, POS, and banking. You approve the mappings. Takes 3-5 business days with our team doing the heavy lifting.
Launch & Go Live
When Circler launches, you're first in line. Start using the platform immediately. Begin seeing accurate margin data from day one of your free trial.
Questions? Email us at support@circler.io. We respond within 24 hours during business hours.
Finally — Accurate Product Margin for NetSuite Retailers